Marketing Data Consumer Platform 2019/01 - 2020-05 Retail

PUBLISHED ON JAN 1, 2019 / 0 MIN READ — PROJECTS

Technologies: Power BI, ADE, Snowflake, Azure, Adobe, Salesforce Marketing Cloud, SAP, Shiny

Project was to develop a marketing data platform to utilize salesforce and adobe data and enrich it with purchase data. I was responsible for data modelling and Power bi report for CLV and churn calculations.

Key Responsibilities

  • Marketing data platform development
  • Salesforce and Adobe data integration
  • CLV calculations
  • Churn analysis